It is incredibly ironic that one of the great visionaries of American cinema today is a sceptic of technology. But the ambition of the “electronic cinema” (elaborate process preview ahead of its time) the director of “From the Heart” partly contributed to the financial debacle that sank his Zoetrope production company in the early 1980s, their experiences and give you a unique insight into the industry.
The 3D arose naturally in the conversation when Coppola was in Portugal in October to present “Tetro” in Estoril Film Festival, and discussed what he considers to be the perilous situation in which Hollywood is “due to competition from other forms of entertainment.” Has no hesitation in declaring that, for the studios, 3D is “an asset to convince the public to leave home and go to the movies, but rather a way of stopping piracy, which is something they do not know how resolve – and not do it. ”
For Coppola, the format is the latest “lifeline” of a Hollywood “desperate and in bad shape,” which seeks a solution enabling it to maintain the status quo. “When we read that this film earned 150 million dollars that does not include what they spent on advertising in ‘marketing’, which is often three quarters of this amount, not to speak of what they have to share with the handful of actors. If the studios continue unabated, in a few years are finished. The market for video saved them – because they directly received 80 percent of profits and admitted that, had they not had this benefit in which was then the VHS and later the DVD, could not have survived. Now the market of video and DVD piracy and came down and the downloads are eating much of that profit. Personally, I do not see how they can survive. I do not know of any great studio doing commercial films that do not ask how it will survive. That’s why they talk so much about the 3D … ”
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